EDITORIAL REVIEWS–DO YOU READ THEM?
Several weeks ago I received a review back from Self-Publishing Reviews for The Secret of Excalibur. I had paid for this review, which wasn’t cheap by any means. It ended up being a 4 star, which I was pleased with.
But why pay for a review, you ask? Well, according to Amazon, and my publisher, these types of editorial reviews add to the relevance of our book pages in Amazon’s convoluted algorithms. And according to Amazon’s TOS, any reviews paid for cannot be added under the normal area for reviews. NO. That would be too easy. So Amazon has an actual Editorial Reviews section on each book page.
The problem is, they limit us on the amount of words used in that spot. So some authors have taken to adding these editorial reviews either under the book description, or the About the Author section
This is not the first review I’ve requested and paid for. But is is the most expensive. This whole jumping through Amazon’s hoop thingy got me thinking. How many readers/consumers actually READ the Editorial Reviews area on the book page? I know I don’t. Is this a waste of time and money? Does it really help the sale of my books?
So, my question to you today is, Do you ever read the Editorial Reviews, or even the About the Author portions of the book pages? If not, why? If so, what are you looking for? Do they impact your decision to buy or pass by a book?
I’m really looking forward to hearing your responses.